I'm not quite as annoyed by the mix of socially conscious and ridiculously self-absorbed goals, but I can see his point here:
It ends with a harangue. "What's your pledge? What's your pledge? I know you got a pledge, what's your pledge? What's your pledge?" The participants chant a quasi-Maoist mantra in unison as the screen splits into checkers: "Together we can together we are and together we will be the change that we seek." Then they all dissolve into the face of Chairman Obama. Now, as readers of this blog will testify, I'm generally quite sympathetic to the new president and would count myself as an admirer. But this truly is the kind of cult of personality stuff that his critics are always carping about. Watching these celebrities resolve into the president's face, like so many pores resuming their places, makes me very queasy. If they had to use an effect like this, why not dissolve into an American flag?
I can see that silly/creepy Obama worship is partly a reaction to a vacuum. After the past 15 years or so of Washington derangement, Americans are wary of identifying with a political party, an ideology, or a rigid theology. And after the Bush administration's heavy-handed treatment of domestic and foreign adversaries, blind allegiance to the American flag isn't going to fly right now.
Enthusiastic loyalty to a "post-partisan" president is an appealing alternative, but it can quickly get out of hand. Maybe Obama won't take advantage of the hero worship to expand the powers of his office. But the Obama-nauts could smother all of this policy proposals by tying them to his personal popularity. He won't get anywhere in Congress if everything he does seems to be geared toward keeping his army happy and ready to do battle again in 2012.